Profit Margin Calculator
See how revenue and entered costs translate into profit, margin and markup, then find the unit price needed to reach a target margin.
Revenue and costs
Include every cost you want reflected in the result. Your entries stay in this browser.
Profit and pricing results
Margin and markup are different
Profit is revenue − entered costs. Profit margin divides that profit by revenue, while markup divides it by cost. A $30 profit on $70 of cost and $100 of revenue is a 30% margin but a 42.86% markup.
The target price uses total cost ÷ (1 − target margin), then divides by units. Tax, payment fees, returns and overhead only affect the answer when you include them in the cost fields.
This is a planning estimate, not accounting, tax or financial advice. Confirm pricing decisions against your complete cost records and local obligations.